Heading the finance department at Crepe Runner, Abdus Samad is the man behind the challenging process of number crunching, which means he’s the man behind business operations, crucial pivots and expansion. His speciality is in financial planning & analysis, and strategy. He is an Accounting & Finance expert who holds a Masters in Business Administration from the University of West London, and is also a Qualified Chartered Global Management Accountant certified by the Chartered Institute of Management Accountants, UK. In order to drive profits, some of his goals are to set the financial direction, develop strategies, work on business sustainability, manage risks, maintain fiscal discipline and enhance overall stakeholder value.